YOUR DNA. YOUR DOSE.
World’s first personalised skincare system with AI-powered DNA matching to connect with people like you.
The MIA+ Discovery Set includes five targeted serums, a skin DNA test and the Genefluence app. Your results reveal a personalised drops formula tailored to your skin traits, while AI-powered Matching helps you discover meaningful similarities with others in your network and explore shared skin characteristics.
Complete five serum system
Five targeted serums designed to blend together based on your DNA.
Your personalised drops code
Your app-guided routine shows how much of each serum to use.
Matching in the Genefluence AI App
Discover who matches with your skin traits and drops in your network.
Move beyond skincare guesswork.
Instead of relying on trends, trial and error or one-size-fits-all routines, MIA+ combines selected DNA insights and lifestyle information to guide a personalised five-serum system designed around your skin profile.
Acetyl Hexapeptide-8, Matrixyl® 3000 and ectoin. Helps reduce the appearance of fine lines and improve skin smoothness.
Hyaluronic acid, sodium PCA and ceramides. Replenishes moisture and supports barrier function for lasting comfort.
Stabilised vitamin C, taurine and ectoin. Defends against oxidative stress and reduces the look of tired skin.
Alpha-arbutin, vitamin C, niacinamide and N-acetyl glucosamine. Helps correct dark spots and restore radiance.
Centella, allantoin and ectoin. Soothes visible redness and supports barrier recovery for sensitive skin.
Acetyl Hexapeptide-8, Matrixyl® 3000 and ectoin. Helps reduce the appearance of fine lines and improve skin smoothness.
Hyaluronic acid, sodium PCA and ceramides. Replenishes moisture and supports barrier function for lasting comfort.
Stabilised vitamin C, taurine and ectoin. Defends against oxidative stress and reduces the look of tired skin.
Alpha-arbutin, vitamin C, niacinamide and N-acetyl glucosamine. Helps correct dark spots and restore radiance.
Centella, allantoin and ectoin. Soothes visible redness and supports barrier recovery for sensitive skin.
Reuse. Refill. Repeat.
Personalised skincare. Delivered in sync with your routine.
Your reusable MIA+ bottles and serum tray are designed to be refilled again and again. MIA+ Membership delivers personalised refill sachets directly to your door, helping you reuse your bottles and serum tray while keeping your routine perfectly in sync.
✓ Personalised refill sachets
✓ Reuse your bottles and MIA+ serum tray
✓ Less packaging waste
✓ Flexible membership
Your skin profile, brought to life.
The app uses biology and AI to connect your DNA Report, serum guidance and Matching experience in one place - turning insight into a practical, connected and personalised skincare routine.
Discover who your skin connects with.
Take the test. Find your match.
The science behind MIA+
Personalised skin intelligence.
Personalised skin intelligence combines selected skin-related DNA insights, lifestyle context and AI-powered Matching to help guide your personalised routine.
DNA INSIGHT · PERSIONALISED ROUTINE · AI MATCHING
That is why we are supporting Best For You, an initiative focused on improving mental health support for young people and their families. Best For You is run by CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust, in collaboration with three NHS Trusts and Imperial College London.
Your DNA. Your data. Your control.
DNA personalisation only works when trust comes first. We clearly explain what is collected, how your sample is used, and how your data is handled.
We use an at-home cheek swab to collect the sample required for your skincare DNA analysis.
Your sample is used to generate your skincare-related DNA insights and personalised MIA+ drops code. We never sell or share customer data.
No. MIA+ is designed as a cosmetic skincare personalisation system. It is not intended to diagnose, treat or prevent disease.
Absolutely. You can contact Genefluence any time for this via the app or our contact page.
