Matching

Connecting people through skincare.

DNA-informed skincare and AI-powered Matching designed to help you discover shared traits, routines and meaningful connections within your network.

"Could science help people feel that they belong?"

Professor Chris Toumazou. FRS. FREng. FMedSci.

Regius Professor of Engineering Imperial College London

Why Matching Matters

MIA+ was inspired by our daughter, Mia Toumazou.

Now 16, Mia has faced years of challenges with autism, ADHD, anxiety and the profound loneliness that can so often accompany mental health struggles.

Like every individual, Mia is unique. Her needs, strengths and challenges are her own. As her parents, we wanted to create something that recognised that individuality while helping her feel more confident and more connected to others.

Belonging begins with confidence, and confidence often begins with self-care. We wanted to find a positive, everyday way to encourage that journey.

MIA+ represents a new wave of skincare for every individual, one that goes beyond beauty alone. Inspired by Mia’s uniqueness, it adapts to the individual, recognising that no two people are the same.

By combining personalised self-care with the opportunity to discover meaningful biological similarities with others, MIA+ helps people find what they have in common, sparking conversations, building confidence and fostering a stronger sense of connection and belonging.

This is just the beginning. We believe the future of skincare is not only about looking better, but about feeling better, understanding ourselves better and helping people connect with one another.

Every purchase helps us expand that mission and support mental health initiatives inspired by Mia’s journey.

Melanie and Chris Toumazou

People with different skin types and skincare needs represented in the Genefluence personalised skincare platform.

Genefluence Matching

Shared traits can create unexpected connections.

Products and routines do not work the same for everyone.

Genefluence Matching helps you explore where your skin DNA profile may align with others in your friends network - so you can discover shared DNA traits, product experiences and your personalised serum drop codes inside the Genefluence AI guided app.

MIA+

The “+” has always mattered.

MIA+ was created to represent more than personalisation.

The “+” reflects connection and confidence. Compare your skin profile and serum routine, with people you choose to match with in your network.

Connection

Matching creates discovery.

As more people join Genefluence, new routines, product experiences and patterns begin to emerge.

MIA+ Matching helps you explore where your skin profile may align with others, creating a more relevant way to discover skincare through shared experiences and community.

Unlock Matching

Genefluencers

Shared experiences make discovery more meaningful.

Genefluencers share routines, rituals and product experiences through the lens of their own skin. The MIA+ serum becomes the social glue.

Some may be creators. Some may simply be people discovering what works for them.

Matching helps make those experiences feel more relevant, personal and discoverable - we will all have something in common.

Connection matters beyond skincare.

Genefluence was built around the idea that discovering similarities can create connection, confidence and belonging.

That is why we are supporting Best For You, an initiative focused on improving mental health support for young people and their families. Best For You is run by CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust, in collaboration with three NHS Trusts and Imperial College London.

A portion of MIA+ serum sales will help support their work.

Genefluence app showing AI-powered Skin DNA Matching to connect with people who share similar skin characteristics.

The Science Behind Matching

AI-powered Matching. Human connection.

Selected DNA-informed skin traits help shape how your skin behaves, responds and changes. These traits form the foundation of Genefluence Matching, helping identify meaningful similarities across profiles.

Genefluence combines these insights with AI-powered Matching to reveal meaningful connections within your network, helping you understand both your own profile and what you have in common with others.

Learn about the Science