Built around personalisation. Designed around privacy.
Genefluence uses focused genetic insight to personalise your skincare experience - but your trust is the foundation. We designed our system to minimise what we collect, protect what we use, and give you control over how your information supports your experience.
Privacy Principles
Designed to minimise what we keep - and maximise your control.
Genefluence was built around focused skincare personalisation, not broad genetic profiling. Our approach is designed to keep your experience personal, protected and transparent.
Your sample is tested only for selected skincare-related markers needed for your Genefluence experience. No whole-genome sequencing.
No full genetic profiling.
Once testing is complete, the physical DNA sample is destroyed. Your experience is built around interpreted skincare traits rather than storing your sample itself.
Matching is designed around intentional participation. You decide whether to take part and how your profile contributes to your experience.
Your sample is tested only for selected skincare-related markers needed for your Genefluence experience. No whole-genome sequencing.
No full genetic profiling.
Once testing is complete, the physical DNA sample is destroyed. Your experience is built around interpreted skincare traits rather than storing your sample itself.
Matching is designed around intentional participation. You decide whether to take part and how your profile contributes to your experience.
Genefluence is designed around focused skincare interpretation rather than broad genetic analysis. The process is intentionally limited, privacy-conscious and built to support your personalised experience.
Activate your experience
You create your Genefluence account and activate your test through the App.
You create your Genefluence account and activate your test through the App.
Selected marker testing
Our patented lab-on-a-chip DnaCartridge only tests for carefully selected genetic markers that are relevant to your Genefluence experience. No whole-genome sequencing.
Our patented lab-on-a-chip DnaCartridge only tests for carefully selected genetic markers that are relevant to your Genefluence experience. No whole-genome sequencing.
Traits are interpreted
Relevant marker information is translated into skincare trait insights designed to support your personalised guidance.
Relevant marker information is translated into skincare trait insights designed to support your personalised guidance.
Your sample is destroyed
Once testing is complete, the physical DNA sample and cartridge is destroyed. Your experience is built around interpreted skincare traits - not retained samples.
Once testing is complete, the physical DNA sample and cartridge is destroyed. Your experience is built around interpreted skincare traits - not retained samples.
You control participation
Matching and profile-sharing are designed around intentional participation and user control.
Matching and profile-sharing are designed around intentional participation and user control.
Your control
Privacy should remain part of your experience - not hidden behind it.
Genefluence is designed to give you visibility and control over how your information supports your personalised skincare experience and Matching participation.
Clear boundaries
Designed around personalised skincare insight - not broad genetic profiling.
Genefluence was intentionally designed to focus on skincare-related interpretation and controlled participation. The platform is not designed for ancestry analysis, medical diagnosis or broad genomic profiling.
No. Genefluence tests only selected genetic markers linked to your personalised experience. No whole-genome sequencing is performed.
No. Genefluence is designed specifically around skincare-related interpretation and does not provide ancestry analysis.
No. Genefluence is a skincare personalisation platform and does not provide medical diagnosis or healthcare decision-making.
No. Genefluence does not sell identifiable or anonymised genetic information.
No. Genefluence is not designed for insurance, employment or eligibility decision-making.
No. Matching is designed around interpreted skincare-related traits and profile participation settings rather than sharing raw genetic information.
Designed with intention
Personalisation should feel thoughtful - not intrusive.
Genefluence was designed to create a more focused and privacy-conscious approach to skincare personalisation.
By limiting what is analysed and giving users control over participation, the experience is built to feel personal, transparent and intentional.
Built around skincare insight, thoughtful participation and transparent design.
