Terms of service

Last updated: May 2026

These Terms of Service ("Terms") govern your use of the Genefluence website, mobile application, DNA testing services, personalised skincare recommendations, Matching features, products and related services (collectively, the "Service").

The Service is provided by Genefluence Limited, registered in England and Wales (Company No. 15385485) with its registered office at Scale Space, Imperial College White City Campus, 58 Wood Lane, London W12 7RZ, United Kingdom ("Genefluence", "we", "our" or "us").

By purchasing, accessing or using the Service, you agree to these Terms.

1. About Genefluence

Genefluence combines DNA insight, skin-focused interpretation, personalised formulation guidance and AI-powered Matching to help users better understand their skin characteristics and skincare preferences.

The Service may include:

DNA testing services
Skin trait reports
Personalised skincare recommendations
The Genefluence mobile application
Matching and profile comparison features
Subscription products and replenishment services
The NudgeBox testing platform
Legacy compatible devices including DnaBean and DnaBand products
Future products and services introduced by Genefluence

The Service is intended for personal lifestyle and skincare purposes only.

2. Not Medical Advice

Genefluence does not provide:

medical advice
diagnosis
treatment recommendations
healthcare services

Our reports and recommendations are informational only.

Genetic analysis identifies certain inherited traits and predispositions. Many factors affecting skin health—including environment, lifestyle, hormones, medication, allergies and general health—cannot be determined through genetic testing alone.

You should always seek professional medical advice regarding any health concern, skin condition or adverse reaction.

Never disregard professional medical advice because of information provided through the Service.

3. DNA Testing

Our DNA tests analyse selected genetic markers associated with skin-related traits.

We do not analyse your entire genome.

Testing may be performed using:

the Genefluence testing process
the NudgeBox analyser platform
approved laboratory partners
future validated technologies used by Genefluence

Scientific understanding of genetics continues to evolve. We may update reports, algorithms and recommendations as new evidence becomes available.

We do not guarantee any particular skincare outcome or result.

4. Eligibility

You must be at least 16 years old to independently use the Service.

If a user is under 16 years of age, parental or legal guardian consent is required before testing can take place.

You confirm that:

any DNA sample submitted belongs to you or a person for whom you are authorised to provide consent;
information provided to Genefluence is accurate and complete;
you understand the nature of genetic testing.

We reserve the right to refuse or terminate access where we believe valid consent has not been obtained.

5. The Genefluence App and Matching

The Genefluence App allows users to access reports, recommendations and optional Matching features.

Matching may allow users to:

compare interpreted skin traits;
view similarity scores;
connect with other users;
participate in community experiences;
exchange recommendations and content.

Matching is intended as an informational and community feature only.

Matching results do not:

indicate medical compatibility;
predict personal outcomes;
establish scientific certainty;
guarantee similarity in skin behaviour or product performance.

Users are responsible for any information, messages or content they choose to share.

We reserve the right to remove content or suspend accounts that breach these Terms.

6. Product Recommendations

Recommendations generated by the Service are based on:

genetic analysis;
questionnaire responses;
profile information;
ingredient databases;
scientific interpretation models.

Recommendations are intended as guidance only.

You remain responsible for evaluating whether a product is suitable for your personal circumstances.

Product ingredients and formulations may change over time and information supplied by manufacturers may occasionally be incomplete or inaccurate.

Genefluence cannot guarantee the completeness or accuracy of third-party product information.

7. Allergies and Sensitivities

The Service does not diagnose allergies, intolerances or sensitivities.

Where users identify ingredients they wish to avoid, we may use that information to improve recommendations.

However:

ingredient databases may not always be complete;
manufacturers may change formulations;
traces of allergens may not always be disclosed in product databases.

You should always review product packaging and ingredient information before use.

If you have known allergies, sensitivities or skin conditions, consult a healthcare professional before using recommended products.

8. Accounts and Security

You may be required to create an account to access certain parts of the Service.

You are responsible for:

maintaining the security of your login credentials;
keeping account information accurate;
all activity occurring under your account.

Please notify us immediately if you believe your account has been accessed without authorisation.

9. Subscriptions and Payments

Some parts of the Service may require payment, including:

DNA testing kits;
subscription skincare products;
replenishment services;
premium app features.

Prices are displayed at the point of purchase.

Where applicable, subscriptions renew automatically until cancelled.

You may cancel future renewals at any time before the next billing date.

Cancellation will not normally result in a refund for the current billing period unless required by law.

We may update pricing, subscription structures and service features from time to time.

10. Returns and Consumer Rights

Nothing in these Terms affects your statutory rights as a consumer.

If products arrive damaged, defective or incorrect, please contact us within 30 days of delivery.

Depending on the circumstances, we may:

replace the product;
repeat testing;
provide a refund.

Where legally applicable, online purchases may benefit from statutory cancellation rights.

These rights may be reduced or lost once:

testing has been completed;
personalised products have been prepared;
digital services have begun with your consent.

11. Intellectual Property

All intellectual property rights in the Service remain owned by or licensed to Genefluence.

This includes:

software;
reports;
databases;
algorithms;
designs;
trademarks;
content;
recommendation systems.

You may use the Service for personal, non-commercial purposes only.

You may not reproduce, copy, modify, distribute or commercially exploit any part of the Service without our prior written consent.

12. Privacy and Genetic Data

We process personal and genetic information in accordance with our Privacy Policy.

Genefluence does not sell identifiable genetic data.

We may use aggregated, anonymised or de-identified information for:

research;
service improvement;
analytics;
scientific validation;
product development.

Further information can be found in our Privacy Policy.

13. Service Availability

We aim to provide continuous access to the Service but cannot guarantee uninterrupted availability.

Access may occasionally be affected by:

maintenance;
upgrades;
technical issues;
security incidents;
supplier outages;
circumstances beyond our reasonable control.

We are not liable for temporary interruptions arising from such events.

14. Limitation of Liability

To the fullest extent permitted by law, Genefluence shall not be liable for indirect or consequential losses arising from use of the Service.

Our total liability relating to the Service shall not exceed the amount paid by you to Genefluence during the twelve months preceding the relevant claim.

Nothing in these Terms excludes liability that cannot legally be excluded, including liability for:

death or personal injury caused by negligence;
fraud;
fraudulent misrepresentation.

15. Changes to These Terms

We may update these Terms from time to time to reflect changes to:

our services;
technology;
legal requirements;
business operations.

Where changes materially affect your rights, we will provide appropriate notice.

Continued use of the Service following publication of updated Terms constitutes acceptance of those changes.

16. Governing Law

These Terms are governed by the laws of England and Wales.

Any dispute arising from these Terms shall be subject to the jurisdiction of the courts of England and Wales, except where applicable consumer law provides otherwise.